Tesla starts offering cars in China with no Chinese name

Tesla Motors Inc (TSLA) has started offering its poplar Model S sedans in China, but the U.S. premium electric carmaker has yet to give its brand a Chinese name due to a long-running trademark dispute. That has caused a buzz online with enthusiasts avidly guessing how Tesla will be named locally and even offering advice. Tesla recently opened its first flagship store in downtown Beijing and this week launched a Chinese-language website to take orders from Chinese car buyers. What’s absent from the website, which has similar look and feel to its American counterpart, is Tesla’s Chinese language name, a rare omission for global brands entering China.

    

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