Saab bets on electric cars and China for revival

A year out of bankruptcy and with just two cars a day rolling off its production line, Saab is betting on an as yet unbuilt electric version of a decade old car to bring the iconic Swedish marque back from the dead. Saab’s new owner, National Electric Vehicle Sweden (NEVS), is targeting its home market of China, where the government is promoting clean automotive technology with up to 100 billion yuan ($16 billion) in vehicle subsidies, R&D and infrastructure spending, according to research firm Frost & Sullivan. However, the battery version of Saab’s 9-3 model will be up against the likes of BMW (BMW.DE), VW (VOW3.DE) and Ford (F.N) in one of the most competitive industries in the world. The 9-3 is “already out of date” from a new buyer’s point of view, Chih Hao Yeh, who runs Saab Club Taiwan, said by email.

    

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