Moncler’s shares soar 40 percent in Milan market debut

Moncler (MONC.MI) shares jumped more than 40 percent on their first day of trading in Milan as investors scrambled to put their money into the maker of luxury down jackets, attracted by its strong revenue growth prospects. Moncler, which started life as a ski jacket maker in the French Alps in 1952, wooed investors with the worldwide reach of its brand and consumer appetite for chic outdoor gear. “There was incredible demand,” said Bernstein luxury goods analyst Mario Ortelli. Moncler shares were changing hands at around 14.5 euros by 1126 GMT on Monday, compared to a listing price of 10.2 euros.


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